So I’ve been scouting online for party favors and found the first wedding favors shop online that includes a specific category for same sex wedding party favors. Going to be a big hit in Provincetown, same sex couples’ favorite playground and place of choice to get hitched in Massachusetts.
This market segment [same sex, double income no kids couples] is fast becoming quite a powerful consumer block and they spend over a billion dollars in consumer products and travel so it is only logical that companies should reassess their marketing strategies to include them. And by the looks of it, littlethingsfavors.com is smart enough to do that.
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